What is ppc in marketing?

PPC (Pay-Per-Click) is a marketing technique used by businesses to drive traffic to their websites and increase visibility on search engines such as Google, Bing, and Yahoo. It involves paying for every click on an advertisement placed on these search engines.

PPC is a cost-effective marketing strategy that allows businesses to achieve their marketing goals within a short period. The goal of PPC is not only to increase website traffic but also to target potential customers who are searching for specific keywords related to the business's products or services.

PPC campaign success depends on the selection and optimization of the right keywords, audience targeting, quality of ad copy, and landing page experience. Advertisers can set budgets, measure return on investment (ROI), and adjust campaigns based on performance data.

Some common PPC advertising platforms include Google Ads, Bing Ads, and Facebook Ads. The benefits of PPC advertising include better brand recognition, increased conversion rates, reduced marketing costs, and improved targeting and tracking.